How To Prepare and What to Expect In A Media Interview
Live Media Coverage
Congrats! You’ve secured media coverage, now what?
How to prepare for a media interview
Using publicist to get your business media coverage can help you get our company name out there. We love when our clients are able to get good press coverage. But not everyone knows what to expect. This post is dedicated to what to expect before your on-air appearance, how to prepare and what to do during the interview.
- Talking points
- Photos and video
What To Wear
- Don’t wear stripes on TV or at a photoshoot. This weird thing happens where the stripes blend together
- 6. Avoid herringbones, plaids, checks and especially stripes: Large ones are distracting, and small ones can dance around the screen, creating rivers and waviness (moiré pattern).
- Arrive early
- Turn OFF cell phones (don’t just put the phone on vibrate)
- Go over talking points
- Check for lipstick, loose hairs, finger prints or smudges on product or background
- Mic up
- Talent will arrive only a few moments before filming, they may have only had a few moments to look over the talking points. Be prepared with more than “yes” or “no” answers.
A great example of this happened this week. Channel 2 News talent, Casey Scott, came out to the Choosy Chocolate’s to film part of their morning show for National Chocolate Covered Everything Day!
We were able to tie in a “Chocolate Confessions Survey” on our Facebook page. We saw after 100 new FB “likes” in 24 hours and over 150 viewers took the survey.
Total air time for client on LIVE morning show was about 15 minutes total. Here is a clip from inside the factory where we show viewers a commercial chocolate enrobing machine and how to hand dip your own chocolate.