Grow your business working with sponsors
No one said that juggling life as a mom, and entrepreneur was easy. But being both comes with many great rewards! If you are looking for ways to grow your business as a mompreneur you are in the right place. I have some great tips for you on how to expand your business with sponsors, and Mama Power! Take a look, afterall, what could it hurt?
1- Attend Retreats, Conferences and Events
If you really want to invest in yourself and your business, one of the greatest things you can do is attend retreats, conferences and trade shows. Doing so allows you to meet more folks, further expanding your connections.
When attending these events be sure to bring your business cards along, as well as a pen. After exchanging business cards it is best to jot down some notes on the back of the cards you have received. Make note of how and where you met.
Here are some upcoming dates of conferences that you may be interested in:
- June 8: Salt Lake Podcast Summit
- August 8: Digital Content Creators Meet-up at Silicon Slopes
- September: Mama Ladder Live Business Event in Salt Lake
- October: ABC Kids Show in Las Vegas
- 3x per year: Outdoor Retailer in Denver
- April 2020: Mama Spring Break
I recently spoke at a Silicon Slopes Digital Content Creators meet-up. We’d love to have you join us at our next meet-up, August 8 at 6:00 PM. (Check out this video for more information about joining SSDCC).
2- Collect your Contacts
As you accumulate new business cards make sure to enter the information into a master spreadsheet. Be sure to include names, email addresses and any notes that may be pertinent. You can even use a customer service software to integrate into email lists.
When entering the info into your spreadsheet, also take the time to connect on social media. Follow their Instagram, like and follow their Facebook business page, and also connect with your new contacts on LinkedIn.
Before you put the business card away it is a great idea to send your contacts a quick email, reminding them of how you met (chances are they met quite a few people that day!), and inquiring about their thoughts on the conference.
3- Create a Media Kit
A media kit is an absolute must have piece for all business owners. Your media kit is what will show potential sponsors that you know your audience and value, as well as your profession.
When preparing your kit there are some key pieces of information you will want to include, such as information about your company, social media numbers, demographic information, examples of your previous projects, pricing for partnership and any accolades.
After sending your printed kit through the mail, give it about a week or so, and then send a quick follow up email to your potential sponsors. Simply ask if they received your kit, and let them know you are looking forward to speaking with them. Pick 2 days and times, and ask if either would work for a phone call.
4- Make That Phone Call
Phone calls are a lot more personal than communicating through text. Give the sponsor a call, and try to chat with them for about 15-30 minutes. Get to know them, and allow them to get know you a bit, as well.
While on your call, there are two important questions that you should be asking sponsors during your call:
- “What are your goals for 2019?”
- “How can I support you?”
5- Send Thanks!
Finally show appreciation to your sponsors! Pop your business card into a thank you card, and send it off with a quick note about how thankful you are for the opportunity to work together. Maybe even add their address to your Christmas card list, and send out a Christmas card later on, too!
When it comes to having a business, there is always room for growth! Getting accepted by sponsors may not come easily to others, but with these tips, you are sure to find more success in your ventures, and expand your business the way you have always pictured!