CBS Media Placement
Utah CBS Media Placement of Choosy Chocolates
There is a new chocolate company in Salt Lake City called Choosy Chocolates, They make unique confections to satisfy any sweet tooth. Dalton Consulting secured media placement of Choosy Chocolates. The make chocolate confections.
The company was originally started in Richfield, Utah. Paul and Trish moved to Salt Lake City this past summer to grow their business and target customers here.
It’s always exciting to have your company or product featured on the news. Our local CBS station featured our client Choosy Chocolates. This was a fun placement to work on because we were able to create a family friendly treat that families can make together. The segment aired just before Thanksgiving, so ti was perfect timing.
Paul showed viewers how to make Oreo Turkey Pops. The steps are pretty easy to make, but a great way to involve young children in the process. We wanted to position the segment as an educational piece about the new company and teach the audience how to do something.
Go with the Flow
In working with talent on TV it’s never scripted and you need to come prepared to go with the flow and have fun. Having a camera in your face is a little intimidating at first, so we always advise our clients to focus on the on-air talent and pretend that the camera and camera man aren’t even there.
The on-air talent for Channel 2, Casey and Debbie, made it really fun. They are good at tying things together so the overall flow of the segment works together. Usually we’d recommend only having one person on air to do the talking, but the on-air talent did a really good job of including everyone in the conversation.
After we were able to share the clip on their social channels. It’s always great to see friends and followers comment and show support when a client gets media coverage. We were also able to fill a handful of orders.